The iconic group photo after an F45 workout revolutionised the way neighbourhood gyms market to their community. The rise of of this social media trend made gym owners realise that their members were a powerful marketing tool for their business.
The F45 group photo demonstrated that the gym offered more than a workout, it offered a community. Gyms around the world now have changed their marketing strategy to incorporate photo opportunities which evoke a sense of pride and community at their premises.
We have worked with many fitness studios to create signage that establishes their brand presence and installed it so that their members want to photograph and share it.
Slogan
Sweat1000, a fitness franchise (pictured below) light up their slogan ’embrace the sweat’ in neon as part of their digital media marketing strategy. The sign was created using our online design and quote tool. They selected our warm white colour and chose font ‘City Streetwear’. This sign is featured in their. This sign is consistently featured in every Sweat1000 studio.
Mission Statement
Spin classes have a disco feel about them. The lights are dark, the music is pumping and heart rates are soaring. You know that if you are in a spin class, the mission is to sweat. Neon signs make great marketing opportunities, but they also add ambience. Set the mood of your studio and light-up your mission in neon. The sign was created using our online design and quote tool. They selected our blue colour and chose font ‘Just Lovely’.
Branding
This pilates studio have illuminated their brand name in bright pink neon. The cursive font bends just like their students posing at the ballet bar. They have deliberately created a setting for the perfect photo opportunity. This sign was custom made using their custom font. If you need something specific like this, submit our Contact Us form here.
Motivational Quote
Highlighting a motivational quote in neon lights is the inspiration everyone needs during a workout. This sign is encouraging, and like F45, it created a sense of community. This sign fits perfectly with their digital strategy as the use of marketing shots like this featuring their motivational quote evokes a sense of inclusivity. This is a gym we are inspired to to join! The sign was created using our cool white and ‘Wild Spirit’ font.
Logo
Increase your brand awareness in your community by lighting up your logo in neon. This will ensure your branding is in the background of all those gym selfies. Let your clients show off their moves as well as your logo. Submit your logo here and we will turn it into a neon sign.
